Puddy: A Full-Scale Music Marketing & Content Production Campaign

Overview

When Toronto-based band Puddy set out to launch their highly anticipated album Demagogo, they needed a comprehensive marketing strategy that combined physical and digital media, immersive branding, and high-quality content production.

Badpixel led a full-scale campaign, handling everything from branding & identity, music video production, and web development to album packaging, interactive experiences, and promotional rollout. The result was a cohesive, high-impact campaign that successfully engaged fans and reinforced the band’s new brand identity across multiple platforms.

Our Role

• Music Video Production & Direction
  Concept, direction, and full production of seven high-quality music videos, designed to visually enhance the band’s sound and narrative.

   

• Branding & Rebrand Strategy
  Complete brand identity overhaul, including logo design, typography, color palette, and visual aesthetic, ensuring a bold and recognizable presence.

   

• Website Design & Development
  Designed and launched a fully responsive, SEO-optimized band website, improving user experience, fan engagement, and discoverability.

   

• Album Production & Recording
  The entire Demagogo album was recorded, mixed, and produced at Badpixel’s in-house studio, ensuring top-tier audio quality.

   

• Album Artwork & Packaging
  Designed vinyl album covers, cassette packaging, and 8-track artwork, maintaining a visually striking, collector-friendly brand presence.

   

• Physical & Digital Integration
  Integrated AR (Augmented Reality) components and QR code expansions into the album packaging, providing fans with exclusive digital content and interactive experiences.

   

• Music Marketing & Promotional Strategy
  Developed and executed a multi-platform digital marketing campaign, including social media rollouts, video premieres, and targeted paid advertising to maximize visibility and fan engagement.

   

• Vinyl, Cassette & 8-Track Release Strategy
  Managed pressing, packaging, and distribution of vinyl records, cassette tapes, and 8-track releases, ensuring a premium physical product that connected with collectors and music enthusiasts.

Marketing Execution & Creative Strategy

Video Production & Storytelling

Each music video was tailored to the album’s themes, reinforcing Puddy’s brand identity while maximizing audience engagement across platforms like YouTube, Instagram, and TikTok.

Branding & Visual Identity

The rebrand established a bold, alternative aesthetic that carried through album artwork, merchandise, and digital platforms, ensuring a cohesive brand experience.

Interactive & Physical Media Expansion

The album’s QR codes and AR integrations allowed fans to unlock hidden content, including behind-the-scenes videos, exclusive remixes, and limited-edition artwork, merging physical and digital engagement.

Social Media & Marketing Strategy

• Teaser campaigns leading up to each music video release
• Behind-the-scenes content to strengthen fan connection
• Strategic digital ads & influencer collaborations to expand reach

Results & Impact

• Increased Engagement: Music videos garnered thousands of views across platforms.
• Successful Vinyl & Physical Media Launch: High demand for vinyl, cassette, and 8-track releases, with strong pre-order and collector interest.
• Elevated Brand Identity: A cohesive branding, content, and interactive experience positioned Puddy as a unique, high-value brand in the independent music space.

Want to Create a Full-Scale Campaign for Your Brand?

Badpixel specializes in high-impact content production, branding, and marketing strategy for music, brands, and agencies. If you’re looking for a turnkey creative partner to bring your project to life, let’s talk.

📩 Contact us today to discuss your next project.